London To Brighton Ride

BHF Back Pedal on E-Bike Decisionindex

Riders of electric pedal bikes will now be allowed to participate in the British Heart Foundation’s London to Brighton bike ride after the charity announced that it is to repeal its ban on e-bikes in time for this year’s event.  
“this decision will encourage more riders of all cycling abilities to get involved”
Following a campaign in 2016 spearheaded by e-bike specialist retailer Cycling Made Easy, which involved a petition, radio interviews and support from various companies and organisations, the Head of Events at BHF Shonali Rodrigues said:

“Following a detailed review of all the cycling events we organise in-house, we have decided to allow the use of specific electric cycles at our BHF-organised cycling events. This includes our iconic London to Brighton Bike Ride. We do hope this decision will encourage more riders of all cycling abilities to get involved.”

The decision brings the BHF’s policy in line with UK and EU law, which recognises e-bikes in the same legal category as bicycles. It also marks a turning-point in the perception of e-bikes in the UK. With sophisticated technology from companies such as Bosch and Yamaha, e-bikes – sometimes known as pedelec – have become reliable, convenient, and cost-effective forms of transport, capable of getting a wide range of people back into cycling.

Inclusive Cycling
Cycling Made Easy’s campaign centred around the idea of inclusivity in cycling. Director of Cycling Made Easy, Ray Wookey said:

“There was a great irony to the BHF’s previous ban. There are many people with heart conditions who can cycle again because of e-bikes. These same people would not have been able to fundraise for the BHF under the previous policy.
“it promotes an inclusive cycling culture”
We welcome the BHF’s change in policy as it promotes an inclusive cycling culture. Our hope is that people who thought that their cycling days were behind them, will be inspired to take up a wonderful, healthy activity.”

With all this in mind we would love to encourage all ebike riders to take part. Our staff team will be riding from our branch in Coulsdon and joining in the ride. If you would like to ride with us do get in touch! Email