Specialist Retailer of the Year 2017 – BikeBiz Awards – Nomination

The following statement was submitted to the BikeBiz Awards judges for consideration for the ‘Specialist Retailer of the Year’ award. Cycling Made Easy were finalists in the category.:


When a customer has said that his/her life was transformed by an electric bike from Cycling Made Easy, you know that the retailer, which exclusively sells electric bikes, is doing something right.

A glance at Cycling Made Easy’s online reviews presents a retailer that cares about the products they sell, and the people they serve.

From ex-servicemen regaining their fitness, to commuters swapping packed trains for the freedom of two-wheels, Cycling Made Easy has helped hundreds get into cycling – often after decades since their last ride.

The company’s belief that electric bikes are a powerful way to make cycling more inclusive has been demonstrated by their campaign to persuade the British Heart Foundation to allow electric bikes to take part in the London-to-Brighton ride. After all, many people living with heart conditions are only able to cycle thanks to electric bikes. This campaign has been successful with e-bikes entering the event for the first time in June 2017.

The range of e-bikes available at Cycling Made Easy is unequalled in the UK, and is made possible by the brand’s commitment to helping as broad a spectrum of people as possible to experience the joy of electric bikes. Commuters, leisure cyclists and serious downhillers are catered for with entry-level electric bikes by FreeGo sitting next to £4000 full-suspension e-MTBs by Scott Sports and Haibike. In all, 15 of the best e-bike brands are represented at Cycling Made Easy stores.

Cycling Made Easy has provided Croydon Council with a pool of electric bikes for use at the council headquarters. Cycling Made Easy has also supplied the council with an electric cargo bike which will be used as a delivery vehicle, negating the need for a van. It is hoped the highly distinctive bike will draw more attention to cycling within the borough.

Croydon has one of the lowest cycling rates in the country while two-thirds of adults in the borough have never cycled. Therefore, persuading Croydon Council staff to switch from cars to e-bikes has been a significant step towards helping the borough embrace cycling.

Dramatic growth since the company began in 2010 has allowed the opening of a second branch in Tunbridge Wells, making Cycling Made Easy one of the largest specialist e-bike retailers in the country.

Staff knowledge of e-bikes is exemplary. Of the ten ‘Centres of Excellence’ in the UK named by Bosch E-bike Systems, Cycling Made Easy’s branches account for two of them. Combined with an ethos of listening to the customer and accompanying them on test-rides, their expertise helps people to find their perfect e-bike match.

E-bikes may be at the start of their journey into the mainstream of British cycling, but Cycling Made Easy’s own ‘excellence’ means that e-bikes are already making a positive impact.

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Trackbacks/Pingbacks

  1. JOB VACANCY - Administration and Finance Manager - Cycling Made Easy - May 20, 2017

    […] Cycling Made Easy was a finalist at this year’s BikeBiz Awards in the ‘Specialist Retailer of the Year’. Find out why. […]

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