Transport for London are working with bike stores across London to promote electric bikes as a healthy mode of transport to the capital’s commuters.
We met with the Mayor of London’s Walking and Cycling Commissioner Will Norman (above left) in Finsbury Park this week to discuss what needs to be done to help people make the switch to e-bikes.
Choked with Traffic – Change Needed
Two of the Cycling Made Easy team travelled into London to meet the commissioner with four electric bikes and so a car was used to transport them. The journey took over 2 hours and 20 minutes to travel the 17 miles! It was a strong reminder that alternatives to the car are well and truly needed to get across the capital.
We travelled through Hackney, the borough with the highest rate of cycling in London and wondered why it is that other boroughs, especially our own, have not caught up with them.
Is Snobbery Holding London Back?
We discussed attitudes to electric bikes and the kinds of ‘internal snobbery’ within the fast-growing community of cycling commuters in London.
Mr Norman recounted a story of lady on an e-bike who was ‘tutted’ by another cyclist whom she had overtaken going uphill. Such attitudes, while common, are holding back many people from embracing e-bikes as a reliable, versatile form of transport which can maximise a rider’s time two-wheels.
How is Transport for London helping?
TfL have created a web portal for Londoners to find places to test-ride e-bikes and check out the latest e-bike offers:
The hope is that the more people who try an e-bike, the more that will realise that e-bikes are actually a perfect way to commute.
In fact, three Cycling Made Easy customers shared their story of commuting with TfL.
Check out their rider stories.
Can an e-bike really be my regular commuter vehicle?
A customer at our Tunbridge Wells branch has recently clocked almost 16000 miles. That’s enough to cycle from London to Bali and back!
Intrigued at the idea of commuting by e-bike? See our guide: